Experience Creative Direction

Ankorstore is a French start-up wholesale online marketplace that connects independent retailers and brands across Europe. As part of the expansion plan, and with the intention to rise awareness and community, Ankorstore was hosting events where Brands and Retailers could meet and establish business together: Ankrdays.

Approach

This project was about translating Ankrostore recent rebranding in a live experience - an explosion of product diversity, colours, and possibilities. 
The first thing was to find an edgy place industrial place that would contrast with a multicolour palette branding, and plants curation 
Prince Charles in Berlin was the perfect spot. The space was composed by greens photo-call walls living flying products in line with the 3D’s incorporated in the new branding, and light curation all around the space, to excel the vibrance of a colorful future.

The Magazine