For Ankorstore Brand awareness and positing, we worked on a 360 Advertising campaign in three phases: 1st phase was pre-launch with a social build up, partnering with Brands to promote the campaign message. 2nd phase was the launch a manifesto of the promoting movement and testimonials of personalities from the community. And 3rd phase was a B2C media campaign in London inviting people to buy from local businesses. Continue the see the campaign result.
Advertising Campaign Concept and Creative Direction
The concept of the campaign represents the empowerment of independent stores, throughout the Ankortore community - joining forces to succeed during Black Friday mass discounts. Together they have the power of uniquness. It’s anchored to the big mission of Ankorstore, of driving change in independent retail, and providing solutions to local businesses.
Approach
We made a series of video stories to promote our local community bussineses. Graphically, these stories lived inside the WE ARE word and werezoom in for every persona, following the launch of the Hero Manifesto Video of the campaign.
The media campaign was all across London Tube and streets during the Black Friday period. The QR code was sending peple to a landng page with a retailer map from where consumers could find unique stores all across Europe
